• Introductory issues regarding Competitive Intelligence (CI)
  • Functional models of the process of intelligence

About the Instructor

User Avatar Amira Radulescu

AMIRA is the director of Institute of Business Competitive Intelligence, international trainer and coach and Partner in ICSS (Integrated Corporate Strategic Services) She is an expert in Business Competitive Intelligence, specialist in behavior analysis, organizational behavior, profiling, nonverbal communication & FACS (Facial Action Coding System, Paul Ekman Group Certificate) and licenced in Psychology and International Relations. Amira designed and delivered trainings and presentations in Romania, Italy, UK & Cyprus and worked for companies in diverse domains (IT & C, Marketing, HR, Psychology & Behavior Analysis, Competitive Intelligence). She has over 15 years of experience in Human Resources Development, Training and Recruitment, Business Development, Marketing and Business Communication and over 8 years in top management positions. Education & Certifications: BA in Psychology, a BA in Economic International Relations, MA in Human Resources Management & Development, Behavioral Analysis Certification, MA in Clinical Psychology, Business Competitive Intelligence, Body Language & Lie Detection (FACS – Paul Ekman), Profiling, Criminal Profiling (Forensics Group Italia), MA in Marketing & Business Communication.

Competitive Intelligence (CI) = a systematic and ethical program for gathering, analyzing, and managing any combination of Data, Information, and Knowledge concerning the Business environment in which a company operates that, when acted upon, will confer a significant Competitive advantage or enable sound decisions to be made. Its primary role is Strategic early warning. Although narrower in scope, it is commonly employed as a synonym for Business Intelligence. Why would you need a Competitive Intelligence Training?


Competitive Intelligence for Senior & Top Management* was designed based on the premise that every business decision should be based on a set of information subject to a cognitive process. The average value of decisions taken by a manager depends directly on the quality of information to which he has access and his processing capability. The course provides a focused perspective on the role of CI and the professional models that can be applied. In the business environment of the 21st century, ignorance or misunderstanding of CI field is a real obstacle in achieving superior performance. Through interactive lectures and practical exercises participants will experience the intelligence field applied on the business environment.

* Note: There are two main types of managers: (a) those which, intuitively, assume the effort to base their decisions through the management of their own network of sources, checking and processing information, without specialized training and as a secondary function of the manager’s main attributions; (b) those who delegated the CI function to a person or a specialized compartment, while retaining control over it (in the same way that control the other functions in the organization).


The participants will:

  • understand the potential of CI for the development, security and business continuity of an organization;
  • be able to identify two working models of CI activity;
  • apply on a personal level one of the functional models of CI;
  • understand and help identify the real information needs of the organization in relation to their vision, business strategy, objectives and actions in the business environment;
  • understand the process of implementing a CI function within their company;
  • understand the optimal relationship between the leader / manager and CI specialists;
  • know the ethical and legal framework of CI.


  • the relation between their own organization and the elements of supra-system (external environment) and subsystem (internal environment);
  • introductory issues regarding CI (Competitive Intelligence);
  • functional models of the process of intelligence (Intelligence Cycle, Target Centric Approach);
  • identifying information needs of the organization;
  • models for the implementation of a CI function in the organization;
  • cost / benefits analysis of the implementation of a CI function;
  • CI products;
  • the relationship between the beneficiary and the CI practitioner;
  • notions of protection and control of the organization against offensives in the information environment from business competitors (Competitive Counter-Intelligence);
  • ethical and legal aspects of CI.


This course is designed for senior and top management level only. The number of participants is between 8 and 12.

Duration: 16 hours (2 days)