A Value Proposition defines the benefits certain customers can expect from your products and services. In order to build successful value propositions you first need to understand your customers, their characteristics, preferences, wants, needs and believes and, most importantly, what they want/need to achieve (a.k.a #JTD), what alternatives they have in meeting their needs and what pains do they currently experience in trying to do so.
Once you understand who your customers are or could be and what pains you could solve for them, and benefits you can address/deliver, then you can ask yourself how to create value for specific customer segments and and capture some of this value in your company.
In addressing this process in our Course we will use standard tools and techniques like Value Proposition Canvas of the famous Alex Osterwalder and Yves Pigneur (Strategyzer) or the Lean Canvas of Ash Maurya, more suitable for start-up companies in their early stages.
Once the concepts are defined and taxonomy aligned among the course participants, we explore different maturing digital technologies like Robotic Process Automation, Artificial Intelligence (Machine Learning), ChatBots, IoT, Drones, Virtual Reality, Augmented Reality – to name just a few – and how to separate “hype” from reality in relation to technology’s maturity levels.
Who Should Attend
Managers and practitioners actively involved in Strategy formulation, Innovation and/or Product Development.
Why you should attend this course
At the end of this full-day course you will be able to …